The killing of 8 American soldiers, in 1965, at the US compound in Pleiku was used by President Johnson as justification to begin a massive bombing campain against north Vietnam. The town was burnt to the ground in 1973 after the south Vietnamese troops and the civilian population fled as the north Vietnamese advanced southward. In 1980 the city was rebuilt with the assistence of the Soviet Union. Unfortunately much of the Vietnamese character was lost in the rebuilding process.
Places to visit are Bien HO (Sea Lake) which is 7km to the north or Yala falls (the latter only worth visiting during the rainy season).
Below is a list of hotels in Pleiku sorted by price range (highest first). If you wish to telephone a hotel the area code for Pleiku is 059 (+8459 from outside Vietnam).